About🤔
I was born in Paris in 1988. When I was 10 years old I was able to join the computer room of my school each Wednesdays. This is where I discovered the Internet and built my first website. It was about the Simpsons, my favorite tv show at the time and since then I've always build websites & apps.
I got an engineering and business double degree in 2012 and started working at PayPal while launching my first startup. In 2013, I decided to follow my dream of working in the watch industry and moved to Switzerland to work for Jaeger-LeCoultre.
Shipping projects wasn't as fast as what I was used to working in tech, so I turned that little frustration into something positive and launched Toolwatch to help watch enthusiasts like me measuring the accuracy of their watches.
In 2017, I got the opportunity to join Vacheron Constantin to start a new chapter of the oldest watchmaker that had just renewed its management. My mission there was to lead the digital marketing team and launch the brand's first e-commerce website. Pretty much a dream job for me!
The maker's bug hadn't left me so in 2019 I launched Repetition Minute, the first french podcast about watchmaking and in 2021 WatchAuctionHQ.com, at the time the world's largest watch auction result database.
During covid, I also started working on my first non fiction book, Invest in Watches: The Art of Watch Collecting, which I published in 2022. This was probably one of my proudest achievement.
In 2024, I released Bid & Win: How to Buy Watches at Auctions, an online course (with a self explanatory title)!
In October 2024, I was appointed Director CPO at Audemars Piguet where I'll be leading the Certified Pre-Owned program for one of the most exciting watch companies in the world.
Finally, I am also a Member of the GPHG Academy and a lecturer at CREA Genève business school .
Professional work recap:
Audemars Piguet Director CPO 2024-current
Vacheron Constantin Head of Digital Marketing & eCommerce 2017-24 Jaeger-LeCoultre Digital Coordinator 2013-17 Rustlin Co-founder 2011-13 PayPal Product Manager 2012
Appeared in:
Bloomberg, Robb Report, Yahoo! Finance, Esquire, Hypebeast, GQ, CNBC, WatchPro, La Martingale, The Good Life and others.
You can also connect with me on LinkedIn.